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Rebrand for Sterling Mills Outlet Shopping Village

Sterling Mills Outlet Shopping Village, in Tillicoultry in Scotland, is to be rebranded as an Affinity outlet centre after being acquired by international property investment and management group Global Mutual.

The 5,574 sq m (60,000 sq ft) centre has more than 25 outlet tenants, including brands such as Adidas, GAP, and Marks & Spencer, and over 500 parking spaces. It saw footfall increase by 2 per cent year-on-year in 2018.

The centre will be joining the three existing Affinity outlet centres – in Stoke-on-Trent, Fleetwood, and Bideford –  in Global Mutual’s growing portfolio. The company describes the acquisition, for an undisclosed sum, as a demonstration of its confidence in the outlet centre market.

“The chance to acquire Sterling Mills was an unmissable opportunity for Global Mutual,” says Steven Gray, Director of Retail at Global Mutual. “Our strategy is to enhance and develop what Sterling Mills already has to offer. We have invested heavily in our existing Affinity family of outlet shopping centres and intend to do the same with Sterling Mills. It is both a fascinating and challenging time in retail and believe the time is right to invest, grow and create retail destinations that deliver the best offering for the consumer and community it serves.”

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