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Second branch for Sarah & Sebastian

Australian jewellery brand Sarah & Sebastian has opened its second permanent store, with a unit in Mosman on Sydney's North Shore.

Like the brand's first store, the space has been designed by Landini Associates. The brief called for a store that is 'intriguing without being intimidating' in an evolution of the Sarah & Sebastian store in Paddington.

The project involved the development of the store concept, planning, interior design, and both interior and exterior signage.

The 80 sq m (861 sq ft) store has a minimalist aesthetic, using refined and lightweight fixtures and fittings to show the brand's intricate handmade products. The store carries a very small inventory, with most products made to order.

A linear display case stretches the length of the store, while the opposing wall is finished in reflective glass with inset product displays. A private consultation room has been created for WHITE, Sarah & Sebastian's range of engagement jewellery.

Concrete walls, floor and joinery are matched with a materials palette that features walnut, blackened steel, glass, bespoke mirrors and frosted glass. The lighting system is used to create atmosphere, and to highlight products and aid navigation, through the introduction of dynamic shadow. Layered textures and levels of translucency are used throughout the store to explore ideas of reflection and discovery.

“The challenge of traditional retail is what galvanized us to approach our second store with the intention of engaging clients through immersive experiences, tactile installations and intimate communication with our people,” says Sarah & Sebastian managing director Robert Grynofki.

“Our Mosman store is an exciting evolution of the Sarah & Sebastian retail concept which we will continue to refine and develop.”

Photographs: Ross Honeysett

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