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Sofa & Chair Company opens Partners pop-up

The Sofa & Chair Company has opened a pop-up at 320 King’s Road, in London’s Chelsea, to coincide with London Design Week.

The pop-up, called Partners, has been designed in collaboration with brands including Designers Guild, Romo, and Jason D’Souza, and is intended as a call upon local design-focused furnishing companies to create bespoke new showrooms.

The partner brands have each contributed bespoke furniture pieces from their Spring 2019 collections, displayed in rooms finished in Little Greene paint. The pop-up will trade until 24 March.

“Partners is our personal take on interior design trends for Spring 2019,” says The Sofa & Chair Company head of interior design Nicola Bissoli. “The installation saw us reinterpret some of our most iconic pieces by harnessing the in-house design team’s passion for creativity to create a capsule collection defined by pattern, colour and artistic expression. Our pop-up, on the highly desirable King’s Road, demonstrates the versatility at the heart of our collection, which includes access to an unlimited selection of designer fabrics and long-established relationships with the world’s leading fabric houses.”

The store unit, part of the Sloane Stanley Estate, was marketed by Appear Here.

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