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Southampton store for Tommy Hilfiger

Tommy Hilfiger has opened its latest new UK store, in the Westquay shopping centre in Southampton.

Photography: Donal Murphy
Photography: Donal Murphy

The store, the first in the UK to showcase the new Tommy Jeans concept, has been designed by RPA: Group.

A full height, frameless frontage creates a strong first impression, with customers entering through a double height space. As well as creating a feeling of openness, the space allows the retailer to maximise views of the mezzanine level and of a multi-screen video wall.

Walnut fixtures are used to divide product category areas. A service desk allows product customisation, while an interactive screen allows customers to browse the brand’s entire product range.

The Tommy Jeans space is at the rear of the store. It features a wall with hanging rails and mounted iPads, allowing shoppers to browse products and make purchases. Mid floor fixtures are made of mixed chipboard and eye-catching panels in a gloss finish.

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