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St David's pop-up for Mercedes Benz

Automotive brand Mercedes-Benz has opened a pop-up store at St David’s in Cardiff, where it will show off its latest models until mid-August.

The 225 sq m (2,419 sq ft) unit has been developed by Birmingham-based design agency Green Room.

The opening marks a return to the centre for Mercedes-Benz, which has run previous pop-ups there. Other car brands, including MG Motor, have also opened temporary stores at the town centre mall.

“Welcoming Mercedes-Benz back to St David’s this summer is a great opportunity to offer an exciting experience-led brand to our visitors,” says Colin Flinn, regional managing director for St David’s co-owner Intu.

“The choice to return to Cardiff demonstrates the increased popularity of showrooms within a shopping centre environment and this combined with the footfall and the strong catchment St David’s already attracts, enables Mercedes to sit comfortably with other thriving retailers at the destination.”

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