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Street party pop-up for Pride in London 2019

This year’s Pride in London will see a Pride pop-up store opened from this weekend (8 June), created in collaboration with retail expert and celebrity ‘Queen of Shops’ Mary Portas, and retail property group Shaftesbury.

The 2019 Pride celebration is a significant one, as it marks 50 years since the Stonewall Uprising in 1969, when members of the LGBT+ community pushed back against oppression, starting a global movement.

The store will trade until 12 July, at a site on Neal Street in Seven Dials. It is the third year that Shaftesbury has donated a store space for the event. Creative agency Portas is curating the design of the street party-themed store, inspired in part by posters and archive footage of the event through the years.

As well as functioning as a traditional shop, the store will host a series of one-off events.

“We’re really excited to have such a fantastic space for our pop-up once again, and of course we’re looking forward to helping kit everyone out for Pride this year - with a great range of clothing, flags, badges and more, for every community,” says Pride in London head of retail and merchandising Kieron Yates. “The store also serves as an incredibly important space for community groups, and we’re working on a fantastic programme of events curated by a wide variety of organisations, meaning there will be something for everyone.”

“Shops aren’t just places for people to buy things anymore, they’re spaces where they come together to connect,” says Mary Portas. “Yes, you can buy a bit of Pride merchandise from our shop, but really, it's about having a little space that Pride in London owns to connect with our community this summer. This year the Pride in London pop-up is the embodiment of Pride. It’s inclusive, it’s relevant and a bit bloody camp.”

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