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Travel retailer Stanfords to relocate flagship store

Stanfords, the UK retailer of maps, travel books and travel accessories, is to open a new London flagship store on Mercer Walk, replacing its existing flagship branch on Long Acre.

The 387 sq m (4,165 sq ft) flagship has been designed by Caulder Moore. It is due to open in November, following fit out by Bluecrow Projects. The store will be adjacent to branches of H&M, Hobbs, and Jack Wolfskin.

The Stanfords interior will feature a modern, urban aesthetic with ‘travel-inspired’ installations, and black & white photography of explorers. A basement level will house the store’s collection of travel books, as well as maritime products and print on demand services.

The store will reflect the design of the previous flagship on Long Acre. It will feature an expanded version of the popular café in the older store, with 25 covers and an outside seating area. The interior has been designed to maximise flexibility and space for the numerous events, such as book launches and signing events that are hosted in the store.

A double height space uses a collection of globes and furniture to create a focal point.

“This bustling location has helped our brand become a success since the day we opened in 1901, and we’ve had many famous faces start their journeys here, including Ranulph Fiennes, Michael Palin and Levison Wood,” says Stanfords chairman and CEO Vivien Godfrey of the Long Acre store. “We are very excited to open our new London flagship alongside some inspiring new restaurants within the Mercer Walk development. Set in the heart of our home Covent Garden, our new store offers a great space to showcase our vast range. We will open the Stanfords Gift Boutique on the ground floor only in November before moving our entire stock after Christmas.”

Simon Taylor, property director of landlord The Mercers’ Company, adds: “The Mercer’s Company are delighted to be able to accommodate Stanfords on our Covent Garden estate and welcome them to a now fully let Mercer Walk. Stanfords’ long standing heritage is a huge asset to the area and we looks forward in anticipation to the opening.”

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