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Unicorn Meadow pop-up opens at Meadowhall

A unicorn-themed pop-up store has opened at Meadowhall, in Sheffield, for the Christmas season.

The 80 sq m (861 sq ft) Unicorn Meadow store is located on lower Park Lane, and offers a wide range of Unicorn-themed products including bags, mugs, toys and stationery.

The store seeks to tap into the smells, sounds, tastes and feel of the festive period, and features a number of ‘Instagram moments’ to encourage sharing of it via social media.

“The Unicorn Meadow store is a unique immersive experience that complements the great range of stores and restaurants available to visitors during the peak seasonal period. Together, they create one of the most comprehensive and engaging Christmas experiences available, one that is designed to drive footfall, dwell, spend and interaction,” says Jon Brookes, senior asset manager for Meadowhall co-owner British Land.

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