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Urban Outfitters picks Poland for first branch in Central Europe

US lifestyle retailer Urban Outfitters is to open its first store in Central Europe, with a branch in Warsaw, Poland.

The retailer has signed up for an 860 sq m (9,300 sq ft) flagship site in Elektrownia Powisle, a mixed-use development in the centre of the city.

“Our ultimate goal, as a brand pioneering at the forefront of the global retail market, is to offer our customers a unique experience both in terms of our product and the environment we create to showcase it,” says Urban Outfitters Europe managing director Emma Wisden.

“For us, retail is experiential, personal and inclusive. The success of this lifestyle assortment of proprietary Women’s and Men’s apparel mixed with National cult brands, Vintage, Home and Beauty formula puts us in a position to buck current trends and expand our offer further across Europe and the world. Elektrownia Powisle is an exciting project and Poland a thriving nation which, we feel, will work well with and enjoy the experience we can create.”

Urban Outfitters already operates in 11 Western European countries. Elektrownia Powisle is a 54,000 sq m (580,000 sq ft) regeneration scheme centred around a former power station on the banks of the Vistula River. It will include more than 100 units dedicated to retail, restaurants, bars, and cafes. There will also be a fresh food market, commercial office space, 90 apartments, and a boutique hotel.

Dariusz Domanski, partner at developer White Star Real Estate, says: “Warsaw is a prosperous and growing city with an international outlook and great retail opportunities. Elektrownia Powisle benefits from a central city location, historic significance, cultural and tourist appeal, large student population and affluent residential neighbours. It is an ideal location for international brands, especially those that are not in Poland currently, as well as designers and interesting Polish retailers ensuring there is something to appeal to everyone.”

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