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Urban outlet centre signs up tenants at O2

The first retail and leisure tenants at the ICON Outlet development under the tented roof of the O2, in Greenwich, have been confirmed. The development marks the first retail offer at the venue, and a rare urban outlet centre for the UK

The development will create a 19,510 sq m (210,000 sq ft) premium urban outlet centre, due to open in October this year.  It is in addition to a 4,645 sq m (50,000 sq ft) extension to the Cineworld cinema, and the building of a 2,787 sq m (30,000 sq ft) trampoline park, leased to Oxygen Freejumping.

There will be 85 stores at ICON Outlet, with confirmed tenants including Hackett, Ted Baker, Guess, Gant, Calvin Klein, Crew Clothing, Jack Wills, Kurt Geiger, Aspinal of London, Levi’s, Pepe Jeans, Clarks and Skechers.

Architect Leonard Design and design consultancy CallisonRTKL have collaborated to design the new centre, which has been developed by AEG and Crosstree Real Estate Partners.

Urban outlet centres are relatively rare in the UK, where such developments tend to be in out of town locations. The O2 is easily accessible to a large proportion of London residents and visitors via strong public transport links.

“ICON Outlet is the most relevant retail and leisure destination set to open in Europe this year.  Our understanding of consumers has informed every aspect of the development: from which brands have been selected, to how the experience responds to the unique setting under The O2’s world famous roof.  ICON Outlet brings an exciting new element to The O2’s offer, further increasing its appeal as a destination providing unique experiences,” says AEG executive vice president for real estate Alistair Wood.

“ICON Outlet at The O2 is long overdue in London. The capital has some of the youngest, most discerning consumers of any city in the world.  These are people that often think online first when it comes to retail, and spend what would have been their shopping and leisure time seeking new experiences,” says Marion Dillon, the centre’s leasing director. “ICON Outlet will be a destination that caters for both needs, bringing together choice, value and inspiration in a location that is not only one of the easiest to reach in London, but has a reputation for providing the very best of experiences for tourists, existing visitors to The O2, and a new generation of consumers. With ICON Outlet, The O2 evolves to become where retail and entertainment converge.”

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