Our website uses cookies

Cookies enable us to provide the best experience possible and help us understand how visitors use our website. By browsing Retail Design World, you agree to our use of cookies.

Okay, I understand Learn more

VM showcase: Christmas 2018 at Fenwick Newcastle

Fenwick Newcastle has unveiled its Christmas 2018 window displays, carrying on a long tradition of seasonal attractions at the store.

This year the store has picked a family favourite theme with its ‘We’re Walking in the Air’ windows. Inspired by the Snowman story created by author and illustrator Raymond Briggs, and created in conjunction with Penguin Ventures – part of Penguin Random House – the windows celebrate the 40th anniversary of the book.

A series of displays tell the story of James, a boy who creates a snowman which magically comes to life. A number of anniversary products are on sale to reflect the promotion.

“We are thrilled to unveil our magical 2018 window display on this milestone anniversary for The Snowman. Both the book and popular animated film evoke a sense of nostalgia among generations and have become a firm family favourite at this time of year,” says Fenwick Newcastle store director Carl Milton. “Every year we look forward to this special occasion and building on our in-store experience, and along with our Santa on the Rooftop event, pop-up cinema and lower ground floor Christmas department, we truly hope everyone enjoys the festive season with us.”

The theme will feature in the windows of other Fenwick stores too. “It's been a delight to work with Fenwick once again on their stunning Newcastle window for 2018,” says Penguin Ventures creative director Thomas Merrington. “We are thrilled they have chosen The Snowman as their main Christmas theme across the Fenwick estate and are excited to see the reaction to the range of bespoke product that will also be launching in stores. This Christmas is promising to be a very special anniversary year for Raymond Brigg’s much-loved creation and the design team behind this stunning window have done an extraordinary job.”

What’s Hot on Retail Design World?