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VM Showcase: Piping hot windows at Fenwick on Bond Street

Fenwick of Bond Street in London has introduced ‘Piping Hot’ windows, developed by VM company Propability and the store’s in-house VM team.

The brief called for an industrial yet sophisticated display to display a range of merchandise including bags, scarves and accessories.

Scaffolding-style shelving, in multiple colours, uses clear acrylic shelves instead of the planks that might be expected.

More than 50m of 160mm diameter pipes were used, turning around 20 bends to create the display. The display continued outside the store with exterior pipes attached to the windows to add an extra level of dynamism.

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