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VM showcase: Pride celebrations at Oasis stores

Fashion retailer Oasis celebrated the 50th Jubilee of Pride celebrations with a takeover campaign at three stores in London, Brighton and Manchester.

VM group Lucky Fox was commissioned to design, produce, and install exterior vinyls at the stores. Rainbow-coloured graffiti-style graphics, and the phrase ‘Love is Lovely’ are given pride of place, with vinyl hearts also applied to the pavements.

Inside the stores, mannequins bore banners repeating the slogan, which was echoed in posters and more heart vinyls.

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