Our website uses cookies

Cookies enable us to provide the best experience possible and help us understand how visitors use our website. By browsing Retail Design World, you agree to our use of cookies.

Okay, I understand Learn more

Westfield to host data-driven pop-up that sells only items trending online

Data-driven trends forecaster Nextatlas is to support a pop-up fashion boutique that will sell only the top-trending 100 items currently available online.

The Trending Store will be located in Westfield London from 3-7 July, in association with charity partner Save the Children. It forms part of Westfield’s research and trends activity, using Nextatlas technology.

Billed as the world’s first artificial intelligence (AI) driven pop-up, the store will use Nextatlas technology to let it stock only the top 100 fashion items based on online trends, updated in real time. It will track 400,000 of the hottest online influencers to analyse which items – across a range of price points – to stock.

Described as a ‘How We Shop’ concept store of the future, The Trending Store will seek to bring together the information gathered by online shopping and the human interaction of physical stores, along with a product range curated by shoppers and bloggers. Stylists will be on hand in the store to help customers choose from the changing range.

“Traditional retailers have always used stores to gather customer information. The Trending Store is revolutionising store management by using Nextatlas’ platform to make stores a destination of data science rather than a source of it. It's a pioneering example of how AI will be relevant for customers as well as a way to make stores more effective in generating enhanced customer experiences,” says Nextatlas managing director Mario Coletti.

What’s Hot on Retail Design World?