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Window displays launch 'lighter than air' running shoes from On

Running show brand On is promoting its Helion range with window displays designed by Dfrost.

The VM campaign highlights the brand’s CloudTec technology, which it clams is ‘seven times lighter than air’.

The sensation of running on clouds is conveyed by outsized hellion moleules – helion is the short name for a doubly positively charged helium ion – displayed in store windows.

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