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A local shop for local people: can large retail chains ever truly emulate agile independent start-ups?

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Large retailers have long been keen to emulate the success of small, local, entrepreneurial start-ups. Is that really what consumers want? And is it possible, or are big chains fooling nobody?

This webinar looks at the strategy of emulating start-ups, whether it is effective, and how it can be attempted.

We ask:

  • Do consumers really want to believe that chains are small, local players?
  • Can start-up values be designed into store concepts for large scale rollout?
  • Should chains be more honest about what they are and play to their real strengths?
  • Will employees ever be able to replicate the passion of company founders when retail brands expand?

Speakers

Matthew Valentine

Editor - Retail Design World

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