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All change – why retail staff are vital to new store formats

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New store formats offer new experiences – and demand a lot more from retail staff. They are brand ambassadors, guides to brand rituals and curators of product experiences.

But are retailers and store designers doing enough to help retail staff transition to new ways of working? Are they listening to staff when they create new stores? Are employees being paid well enough for the skills they must develop?

This webinar will examine the changing role of people in physical store, and question whether they are being the given the credit they deserve in the brave new world of retail.

The panel will also offer insight into:

  • Whether retailers/designers are doing enough to help retail staff transition to new ways of working - and what steps retailers can take to facilitate this transition
  • Why engaging with staff when creating new stores can provide incredible insight and direct store design in positive and impactful ways 

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Tim  Greenhalgh

Chief Creative Officer , FITCH

Gabriel Murray

Chief Creative Officer , Studio 48

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