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Middle market crisis: how can ‘squeezed middle’ retailers share the success of discounters and luxury players?

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While discounters drive sales and luxury brands prosper, the middle market is looking sad. Neglected stores, fear of innovation, and a lack of relevance to younger consumers are all issues faced by some of the most familiar retail names in the market.

What can mid-market retailers do to bring themselves out of the doldrums? Could new store formats help, or is the problem more fundamental?

We ask:

  • What has happened to the middle market in retail?
  • Are there too many midmarket stores chasing a shrinking market?
  • Is closing stores the right strategy, or should they be more innovative?
  • What can design do to help midmarket retailers re-engage with their customers?

Speakers

Matthew Valentine

Editor - Retail Design World

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