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Are you experienced: What does experiential retail actually mean?

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What is experiential design – do we all mean the same thing when we talk about it? How do retailers and designers decide what experiences will appeal to customers? And how can they measure if they have been effective?

This webinar will seek to establish an understanding of just what we mean by experiential retail – and of where it is appropriate. It will also seek to establish what experiences customers want from stores, and what constitutes an experience too far.

Key Takeways:

  • What is experiential design – do we all mean the same thing when we talk about it?
  • How do retailers and designers decide what experiences will appeal?
  • And how do you measure if they have been effective?

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Speakers

Matthew Valentine

Editor - Retail Design World

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