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Pop-ups: What is the long-term appeal of the short-term shop?

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What is the long-term appeal of the short-term shop (for retailers and consumers)? What should designers consider when creating stores?

Temporary stores are an increasingly common sight in UK high streets and shopping centres – as well as in travel hubs, entertainment venues, and even parks.  This webinar will seek to establish why they have taken off in such a big way, and discuss the practical issues of designing and paying for them: how are they assembled and disassembled, how are they moved from place to place, and which retailer budget is used to pay for them?

The panel will also offer insight into:

  • What retailers should consider when designing their pop-up stores
  • How experiential design can be incorporated into the pop-up experience 

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Speakers

Matthew Valentine

Editor - Retail Design World

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